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Golf Course Marketing Tools The market today is very competitive, in this market we have found that a little marketing can go a long way, it will help build a customer base and will encourage those customers to buy more often and more quickly. Golf course owners and managers new how important it is to have repeat customers, they also want their customers to refer new guests. Most owners or managers will use a golf management system that will help in marketing and will generate exposure and revenue. In this article we will discuss some of the best marketing tools for operators of golf courses. The first marketing option we have for you is a custom website. Your course will look more professional and you will drive sales by having online tee time booking and an event calendar. Choosing the right golf software solution is essential, you need something that offers everything you need and looks professional, while at the same time is easy to maintain. Your non-technical team members should be able to publish news, promotions, and events; this will ensure that all of your information is up to date and informative. This will keep people viewing your website which will lead to people visiting your golf course. Database and email marketing is the next tool. This will allow you to give your customers relevant and targeted offers, it will also make communication easier. Most businesses will have a loyalty program or membership group, there will be specials for these people and most of the time these specials will be given out via emails. Your golf software will allow you to store customer information so that you can send out specials and other information.
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Online marketing is a great tool for all businesses not just golf courses. You should be advertising on relevant websites to help build your SEO and to drive customers to your website or booking agent. You will be able to tap into other businesses customer base and extend your reach to people that are interested in your product.
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Third party tee time marketing is a great tool that is unique to golf courses. When using this tool you will increase exposure of your course and will extend the reach of your business by working with a third party that already has customers. This is a pay for performance method, you will only pay the third party if they book tee times at your course. This will alleviate your out of pocket expense. The goal of all marketing efforts is to create customer awareness for your course and inspire people see what you have to offer. Once you have gotten a customer to visit your course the goal turns to make them a repeat customer. This is done with special offers, loyalty programs and strong communication.