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What Results Can You Expect When You Advertise Your Goods in Facebook? There are many Facebook advertisers who report that their ad campaigns did not turn up very good results. People are now more selective and a little less emotional in their buying habits. They consider the different models and the features of the product or service that they are interested in, and canvas prices to find out where it is cheapest to buy. For many products that are the same or have a commonality with other products in terms of their features, price is usually the primary and only determinant when deciding to purchase it. Being available in many different stores, customers are able to visit or find the stores and compare their prices. Goods that are not particularly distinct from others and are not the cheapest available may not fare well in Facebook. However, if a product is a one-of-a-kind, then price considerations don’t much matter. Facebook then can work its magic and get the word out. Sustained promotions and advertisements, and the high Facebook Internet traffic is a time-tested recipe for online success. What type of persons would likely be interested in buying your product or contracting your service? What are their interests and activities? Which places do they frequent? The answer to this last question is very important because now we know exactly where they are and target them, precisely.
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Women’s shoes and handbags are not advertised in men’s publications. Marketers are most active during the Christmas season and less so during off seasons. No selling of cigarettes to minors.
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When we know who our customers are, then only can we target them effectively and in a more efficient manner. Direct your marketing efforts where they are likely to succeed. And if not, then don’t. Facebook habitues has similar character traits and preferences. They prefer to engage in frequent social activities, having lots of fun, enjoying friends and other group activities. Facebook users have much in common than you may think. Success then is more likely when you use Facebook to market the products that Facebook users want. Most sales to Facebook users are consumer products. Products offering fun, especially if shared with family and friends should be well received. Also, those products that help you improve yourself or those that evoke strong emotions. Products patronized by certain groups – political affiliations, religious beliefs or social movements have a decided advantage. Seasonal products, and the like. If you feel that you might have a good chance of selling your product successfully in Facebook, then by all means, go do it. Whatever you decide: Good luck to you! Whatever your decision, bravely go ahead and just do it.