A Beginners Guide To Websites
How Google Penguin Update Affects Businesses?
In April of 2012, Google launches Penguin Update which is meant to catch sites that are considered to spam the search results. To be in particular, to be able to catch those that buy links or get them via link networks mainly designed to boost the rankings of the website. This update is also aimed to reduce the web pages and website rankings that use black hat SEO techniques.
Needless to say, different pages have a different site ranking that’s given by Google to them. This page rank determines the frequency of its appearance on search results supposed that they are related to the search keyword used by people. To give you an example, if the end user searches for watches and jewelry and your page is dealing with it, you’ll get higher page ranking than others, which puts you on 1st or 2nd pages of search results.
With the proper use of different SEO techniques, the website owner has the ability of manipulating the results, allowing them to get higher page ranking, which makes their site appears on first page. With the launch of Google Penguin update on the other hand, those who make use of black hat SEO techniques similar to cloaking, keyword stuffing and the likes will be given with a lower page ranking and penalized, putting them in a disadvantageous position. Websites that make use of SEO techniques which are permitted by Google will not be affected that much by this update.
The update is beneficial to website owners that are not using forbidden SEO techniques and instead, using legit or white hat SEO that are permitted by Google. This increases their page ranking significantly, pulling in more customers in the process because their sites are more likely to appear on top of search results pages.
Also, the update is beneficial for the users who depend largely on the internet to find sites that offer particular item or service that they are searching for. Through this update, they can find websites that are reliable and avoid those that brings no relevant content to what they’re looking for or known to be spammy.
On the other hand, the update has affected lots of small enterprises making them out of the game. The main reason for this is that, majority of these small businesses are depending on SEO techniques in efforts of keeping up with more established companies. Not only that they will be penalized for using SEO techniques but they are given with low priority on search results as well with this update.
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