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Make Your Golf Course Profitable with These Marketing Tips The golf industry is very competitive, we are talking about golf courses, but a little marketing for your course can go a very long way, it can encourage new customers as well as retain current customers and make them play more. Owners and managers want to get new faces into their club house, but not only do they want them to play one round, they want them to return time after time. In today’s market owners need to invest in a golf management system, this combined with some marketing and you will increase exposure and revenue. Below we will discuss some of the best marketing techniques and tools you should you to make your golf course a success. The first marketing tool that all golf courses should be utilizing is a third party tee time company. This is great because you will be tapping into a third parties website and customer base. The best part about this type of service is that you only pay the third party company if they actually get you customers, that is get people to book a tee time for your golf course. Every company should have a customer built website. This will enhance your online presence and will drive sales by offering online specials, tee time booking, and an event calendar. Not only should your website look professional, it should also be easy to maintain so that everything remains up to date including, specials, news, and events. When you have a really good website, your customers will continue to check it for updates and will ultimately visit your golf course more often.
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Your golf course should be using email and database marketing to gain customers and keep them coming back. This is a great tool for communications, you will be able to present your customers will new offers. Any golf management system will be able to keep all of your customer information, this means you can email select groups with specific offerings.
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We believe every company could benefit from online marketing. This involves advertising on relevant websites, this will build your SEO and will drive an audience of golfers to your website or your golf course. When you do this correctly you will extend your customer base by tapping into other company’s customer base. The goal for any marketing tool is to create awareness for your golf course and get people to play your course. This is the hardest part but the marketing does not stop here. Once you get someone to play your course, your attention should be focused on getting them to come back.