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What the Google Penguin 4.0 Update Means for You

With search engine optimization being the best marketing tool there is, many website owners are trying their best to enhance the rankings of their sites. The use of black-hat techniques by a select number of them is also common. Note that search engines usually prohibit such tactics because they give such sites an unfair advantage over the rest that use allowable methods. Search engines have become smarter by introducing various means of identifying and penalizing sites that use the prohibited techniques. You will, as a result, hear of the term ‘updates’ that simply means the announcement or institution of procedures to curb black-hat tactic use. Here is a look at what the latest updates by search engines mean for you.

When you use spammy links to get favorable rankings, your penalty will come immediately, which is different from past cases where the consequences took some time to get noticed. On the other hand, if you have been using white-hat techniques to boost your organic rankings, your site will benefit from a promotion, meaning that its visibility will enhance significantly.

The most current updates will be continuous, so it will be hard to use black-hat techniques in the future. A number of site owners may have to use new domains because it could be time-consuming and costly to correct their old ones due to the bad link reputation that they have.

Several years ago, your site could remain penalized for several months or years even after you carried out the steps needed to eliminate the use of black-hat techniques. Such a scenario was disadvantageous because you would lose traffic and the potential revenue that accompanies it even after complying with the requirement of search engines. The latest updates are fair because your site will be freed almost immediately after you use the techniques that are allowable.

If it is just a single page that is spammed, the demotion will affect it only. It is a sharp contrast to the past where an entire site could get affected by the unwanted techniques. For someone with a page of two that are spammed, it will be easy to effect the changes needed.

Your site will now be penalized if it has not been recently updated or if the SEO tactics in use are outdated. Mostly, sites run by industrial manufacturers will suffer most. The real-time tracking of websites to be used will mean that companies have to update their sites often and use the latest SEO tactics.

Using quality content has always been rewarded and will continue to be with the updates in place. Content in this sense means text, videos, and images. Search engines have always rewarded sites that use quality content in the past, which is a trend they wish to continue even with changes in other areas.